Are you a digital marketer trying to bring awareness to your service or generate sales in your shop? If so, TikTok would be the perfect fit for your marketing strategy. TikTok is a social media platform which portrays short videos ranging from 30 seconds to 3 minutes in length. This new social media giant is offering a massive opportunity for creators and businesses to reach a vast audience of 100+ million users.
TikTok is highly diverse with endless unique communities and content niches. If you look into the core demographic of this platform, advertisements are likely to have the best results for brands marketing to customers below the age of 35. If your audience target falls within this range, you are ready to roll!
In this article, I will explain the numerous benefits of TikTok advertising. It will help you decide whether TikTok is the right tool to boost your business or not.
Top 5 Benefits of TikTok Advertising
There is a popular myth about TikTok. People think that TikTok is overwhelmingly popular amongst the younger generations only. This viewpoint has caused some marketers to be sceptical about advertising on TikTok. However, marketers that do their homework know how TikTok advertising can be extremely beneficial. Here are a few reasons why you should advertise on TikTok.
Varieties of TikTok Advertising Campaign
You have to figure out the right sort of ads to capture the attention of your audience. As a marketer, there are several types of TikTok ad formats you can use. Let us see how each of the formats works.
1. Top View Ads
Upon accessing the app, you will find ads in this category appearing at the top of your feed. This prime advertising real estate offers massive visibility. This sort of advertisement can be up to 60 seconds long. According to TikTok, using this ad has resulted in 67% higher sales. So, if you are launching a new product, opt for Top View Ads!
2. In-Feed Ads
TikTok In-Feed Ads are the most common type of advertisement you will come across. When your viewer scrolls through the “For You” page, these full-screen, sound-on ads start playing. It allows users to engage better, letting viewers like, comment, and share your ad. They may also shoot videos with the same audio. Therefore, hurry up and create a fun and engaging 15-second long ad for optimal viewing.
3. Branded Hashtag Ads
Branded Hashtag Ads are also a popular tool for your business to go viral with hashtag challenges like #TikTokMadeMeBuyIt. These are designed to propose a “TikTok challenge” based on your branded hashtag. These will bring you audiences through featured banners on the “Discover Page”. Then, it will direct traffic to the Hashtag Challenge.
4. Branded Effect Ads
You must be familiar with Snapchat and Instagram filters. Branded Effect Ads on TikTok are the same as those features. Here, you can create branded AR “filters” for users to apply to their videos. A great example would be how Colgate utilised both TikTok’s branded hashtag challenge ads and introduced a “Kissy Face” effect to complement it.
5. Spark Ads
Spark Ads are a relatively new ad format on TikTok. It allows brands to leverage both user-generated and organic content in their advertising. Their features include CTA buttons to drive traffic to an external landing page. Therefore, you may find this similar in functionality to In-Feed Ads.
Promote Via Influencer Marketing
As consumers, we may often label self-proclaimed influencers as freeloaders. Yet, we still follow them. The truth is, watching an influencer share their experience upon trying out a new moisturiser feels way more realistic than watching a model overstate the product benefits in a TV commercial. Therefore, use the TikTok Creators Marketplace (TCM) to connect with influencers.
Always Updated On Latest Trends
Make the latest trends a part of your marketing strategies rather than just enjoying them from the forefront. However, you have to execute your plans immediately based on trends. Make your customers feel that you are a part of them too!
Did you know that only 4% of businesses are on TikTok, according to the 2019 Sprout Social Index? Most brands are still using Facebook and Instagram as part of their marketing strategies as of 2020.
However, brands like Sephora and Guess are embracing this platform. Right now, they are busy taking advantage of the unsaturated market of TikTok. You should too!
You might think making video content for ads takes a lot of work. Wrong! Creating video advertisements on TikTok is unbelievably quick and easy. Your ads do not have to be perfect. Nowadays, consumers look for authenticity, so it is best to keep it simple.
Frequently Asked Questions:
How can I advertise on TikTok?
Check out the TikTok dashboard and find the ‘Campaign” option at the top of your screen. If you know the objective of your campaign, you are all set to advertise on TikTok. Pick your objective and create!
How to pick the right influencer for marketing my goods over TikTok?
Keep your focus on relevance, audience, and geolocation while picking influencers. If you intend to advertise skin-care products, pick influencers working under the same regime. Remember that the engagement metrics and follower scale of your chosen influencer matter. Ensure that the core audience of your chosen influencer is within your area of coverage.
How much advertising on TikTok may cost?
According to AdAge, advertising costs range between $50,000 and $120,000 on TikTok. It varies based on the advertising format and the duration.
TikTok has significant merits, with resources to create mind-blowing advertisements. Be assured that TikTok advertising tools will be your best friend in marketing your goods. Take advantage of the multiple benefits that come with using this platform. Thank you for reading till the end. I hope this article will help you be successful in your future TikTok endeavours. Happy videoing!